Kicking Cow Promotions is an interesting name. How did its founders choose such an evocative title? The firm is named after Mrs. O’Leary’s cow, the apocryphal animal that supposedly started the Great Chicago Fire of 1871. Their name symbolizes how the firm kick starts its clients’ campaigns and events to increase brand awareness and engagement. It’s also a nod to the firm’s founder, Mike O’Leary. He spearheads many of the marketing projects that Kicking Cow develops for its clients.