Kicking Cow Promotions is a marketing firm in St. Louis, and it’s one of the businesses on Laclede’s Landing. They provide experiential marketing in St. Louis and across the country. Let’s look at the services they provide and the marketing projects they’ve completed over the years since their founding in 1999.
Kicking Cow Promotions is an interesting name. How did its founders choose such an evocative title? The firm is named after Mrs. O’Leary’s cow, the apocryphal animal that supposedly started the Great Chicago Fire of 1871. Their name symbolizes how the firm kick starts its clients’ campaigns and events to increase brand awareness and engagement. It’s also a nod to the firm’s founder, Mike O’Leary. He spearheads many of the marketing projects that Kicking Cow develops for its clients.
Kicking Cow provides three main types of marketing services:
- Experiential Marketing: This type of marketing includes promotional events and campaigns that encourage consumers to engage with brands and products. What does experiential marketing look like? It looks like the Teenage Mutant Ninja Turtles (TMNT) 25th Anniversary Tour that Kicking Cow organized in 2009. The tour included turning the Empire State Building green, using a bus that said “SHELL-EBRATE” to make over 50 stops across the country, scheduling character appearances from the Ninja Turtles themselves, and organizing interactive demonstrations for fans. The tour generated over 1 billion impressions for TMNT and helped generate interest in the then-upcoming 2011 TMNT film. Fans got a chance to interact with a franchise they loved, and the TMNT brand experienced increased visibility at the time.
- Promotional Strategies: These types of marketing strategies promote brands through contests and sweepstakes, among other formats. What does this type of marketing look like? It looks like the Hallmark Perfect Start Sweepstakes Kicking Cow created to encourage consumers to interact with Hallmark’s new wedding product line. The contest had a 14% opt-in rate, meaning 14% of consumers decided to enter the contest. That rate was higher than opt-in rates for Hallmark’s previous contests, which ranged from 6% to 12%. The contest form had a 70% completion rate, so the majority of consumers who clicked on the contest form completed and submitted it. These promotional marketing strategies make consumers aware of the client’s new products or services and offer them rewards for engaging with the client’s brand.
- Digital Marketing: Kicking Cow’s digital marketing services include social media marketing and engagement, social media listening, social community engagement, and influencer marketing. These services allow them to promote events and contests for clients. They also use social media to determine what their clients’ consumer bases want and develop strategies to reach those bases. Overall, digital marketing adds an extra dimension that helps Kicking Cow reach consumers more effectively.
Kicking Cow’s office is located on 2nd Street, about a block away from Abstrakt Marketing Group, a digital marketing firm and creative agency located on 1st Street. It sits among a sea of newer businesses, including restaurants like Kimchi Guys and tourist attractions like the St. Louis Wax Museum. Kicking Cow Promotions’ two decades of experience and history of successful experiential marketing projects boosts the professional profile of The Landing. They show that businesses in our district can flourish and work with nationally recognized brands.